martin firrell

remember 1967

july 2017

digital billboards UK

87 images

Remember 1967 was created by Martin Firrell Company to mark the 50th anniversary of the 1967 Sexual Offences Act.

With the support of media owners Primesight and Clear Channel UK, digital billboards in the UK were 'taken over' by the project on 27th July 2017, the day fifty years previously that the new legislation came into force.

The 1967 Act made it possible for gay and bisexual men in England and Wales to have sexual relationships without being automatically criminalised. Though far from perfect, the legislation constituted a major step on the road to LGBT+ equality in the UK.

The six billboards in the series re-presented the ideas of 1960s activists that still warrant action today. All six billboards were black and white, just as newspapers and television were black and white in 1967.

Headlines were set in the typeface Univers Extra Black Extended first released in 1957 and popular with designers throughout the 1960s.

Interpretation and background to the project were provided by mobile web at

>Remember 1967 was developed with the support of Human Rights Campaigner Peter Tatchell. The project encouraged people to join the Peter Tatchell Foundation as a powerful and practical way of continuing the struggle for equality that was started by the radical thinkers of the 1960s.

60s Gay and women's rights campaigners found they had a great deal in common. Both groups agreed that strictly defined gender roles - and in particular the concept of male gender traditionally associated with power, violence, suppression and domination - were the root cause of their collective oppression.

Feminists and gay liberationists observed that society in the 1960s was dominated at every level by men and they agitated for the end of the gender role system in its entirety as a possible solution.

In response to this idea, Martin Firrell led a Gender Think-In at the iconic Lloyd's building in London, bringing together 200 leaders in business, culture and policy to consider the future of gender as it might have progressed by 2067.

The artist invited participants to respond to the idea of a 'gender tender' future - a future where gender identity is never assigned by society but is respected as something inexpressibly private which can only be determined and expressed by each individual in their own way and in their time.

The results of this Think-In are due to be published in a policy paper in the first half of 2018.