Martin Firrell
The counter culture movement looked to the East for spiritual renewal. Important figures included
Alan Watts
, who interpreted Eastern Philosophy for the West and the Indian mystic
Meyer Baba
, who claimed to be the incarnation of God on earth.

The eastern spiritual principles of karma and reincarnation held a fascination for many hippies. The idea of an enduring and essential 'self' stood in stark contrast to the 'throwaway' consumerist culture of 1960s America.

The artwork 'Reincarnation' refers to the spiritual processes of incarnation, suggesting that a person's 'seed atom' has a higher spiritual agency, independent of any earthly authority.

'Reincarnation' is part of, a mass public art project by public artist
Martin Firrell
calling for greater social justice.

It aims to create debate about power and gender, women's equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.

It includes posters, publications and events supported in 2018-19 by the artist's residency with leading Out of Home media company
Clear Channel UK.
Part Of
Counter Culture Rising
Digital billboard
UK, January 2020
Hi-res image
Artist in Residence, Clear Channel UK