A toy commercial uses the word beautiful 17 times to describe the doll it's advertising.

The overuse of the word is glaringly apparent to a modern viewer but was clearly not so outlandish in the 1960s when the estimate of a woman's value was largely dependent on the way she looked.

The artist has re-edited the original commercial, removing all words apart from the word beautiful to create a satire on gender politics of the 60s.